Campaign Strategy · Event Branding · Brand IP
CollegeDekho Saarthi
Turning an education admission fair into a national student-centric brand IP.
Client
CollegeDekho
Year
2023
Industry
Education
Role
Creative & Campaign Lead
Context
CollegeDekho needed a high-visibility, student-centric campaign that could build trust, generate admissions interest and strengthen nationwide recall.
The Challenge
How do we make a career and admission fair feel like an ownable national education movement instead of just another event?
My Role
- Event branding and messaging architecture
- Communication theme and creative direction
- On-ground collateral planning
- Coordination across ops, design, sales and counselling teams
- PR and media alignment
- Post-event lead nurturing workflows
Strategy & Key Moves
- Built the communication theme around "India ka Sabse Bada Career & Admission Fair"
- Designed visual and messaging systems for event branding
- Advised merchandising, signage, stage branding, counselor kits and college showcase collaterals
- Supported integrated execution across digital, offline and PR
- Enabled post-event branded communication workflows
The Idea
From event to movement
Outcome & Impact
The results that followed.
96M+
Impressions
7,000+
Footfall
#1
DMA Asia 2023
Reflection
“
Large-scale campaigns don’t work because of one creative idea. They work when strategy, operations, design, media and follow-up systems move together.