The Journey

Brand & creative journey.

From on-ground market work to award-winning education campaigns and building Branditify, my journey has been shaped by curiosity, execution and ownership.

012017 – 2018

Groundwork

Dainik Jagran · Paytm Mall · Diya Gas

Learning people, markets, fieldwork, product marketing and communication from the ground up.

Field surveyingProduct marketing trainingMarket research
022018 – 2020

Design Discovery

BVA / BFA in Animation & Multimedia

Freelance design work with Aurum, GiftoMania, FriedBot Studios and Urban Cubes 71.

Freelance client handlingVisual foundationsEarly studio work
032020 – 2023

Creative Execution

Hari Electronics · Rachwood · Kade Ventures

Packaging, social media, digital content, ads, brochures, web mockups, UI/UX, video and campaign assets.

Packaging & collateralSocial & digital contentUI/UX and web mockups
042023 – 2024

Brand Leadership

CollegeDekho

Campaigns, creative direction, TVC, Saarthi, HEART Report, FLIP, rebranding, PR and media coordination.

Saarthi national IPHEART ReportTVC & rebranding
052024 – Present

Entrepreneurial Ownership

Branditify

Brand strategy, websites, content systems, identity, social media, client communication and end-to-end project ownership.

Founded BranditifyBuilt delivery systemsMulti-sector client base
06Now

What I’m Building Next

The next chapter

Bringing founder-level ownership into a structured brand role to build larger-scale impact with deeper teams, stronger systems and long-term brand outcomes.