Report Design · Data Storytelling · Thought Leadership
CollegeDekho HEART Report
Turning higher education data into a thought-leadership brand asset.
Client
CollegeDekho
Year
2023
Industry
Education
Role
Design & Data Storytelling
Context
The HEART Report was built to position CollegeDekho as a thought leader in higher education.
The Challenge
Make dense higher-education data feel like an authoritative, readable brand asset — not a spreadsheet.
My Role
- Research support
- Report design
- Data storytelling
- Visual communication
- PR / media alignment
Strategy & Key Moves
- Structured four narrative pillars: search trends, higher-education overview, migration trends and student preferences
- Designed a consistent editorial data-visualisation system
- Aligned the launch with PR and media for authority positioning
Reflection
“
Data becomes a brand asset only when it is designed to be understood, quoted and shared.